Case: The little send guide
Agency
Client
Description
Advertising can be amazing. Metaphors, big ideas and brave new worlds. All good. But sometimes it just feels better to put the client’s whole product range in a searchable 140x350-pixel banner, and place that banner exactly right.
”The Little Send Guide”, placed at Swedens largest classified ad site, gives users quick access to quotes from the Swedish Post to see how much the item they’re looking at would cost to be sent home. The ad also gives dynamic suggestions for similar items based on the type of product that is being viewed. At the time of writing this very ad unit generates approximately 40.000 price requests every month.
Reactions Used
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Current page, content
What type of content is this page about?
One of problems with Sweden's largest site is that the user has no idea what the item on the page weighs. It’s almost impossible for them to get a good idea how much it would cost to send it thru the Swedish post.
By using Meme Machine to understand what product is being displayed and to search for similar products, the user is supplied with suggestions on the dimensions of the product.
The result is that a whole lot more people complete the guide, and the answer to their price request is a lot more accurate!
Products
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